Management Team


Doug Barth – Senior Partner

Doug Barth is the founder of Gatepoint Research.  His career has revolved around designing strategy to introduce emerging technology to business users.  He helped launch the cellular phone for AT&T while an account manager at BBDO, and pioneered the direct marketing of technical software at Lifeboat Associates, The Programmer’s Shop and the Computer Buyer’s Club.  Mr. Barth holds degrees from Amherst College and Harvard’s Kennedy School of Government. He currently sits on the boards of four companies and non-profits, and has been an active pilot for over 40 years.


Lisa Vitale – Partner

Ms Vitale brings more than 20 years of creating the strategy behind marketing campaigns. At Gatepoint, she has focused on customer service, ensuring campaigns are executed on schedule, in time and on spec. 

Prior to Gatepoint, Ms. Vitale worked for the Boston Museum of Fine Arts and Phillip Johnson & Associates. She is the founder of the Sudbury Day Festival, a town-wide event celebrating the cultural diversity of Sudbury.  She currently sits on the EO Boston (Entrepreneurs Organization) board..

Ms. Vitale holds a Bachelor of Science degree in Business Administration from the University of Maine.


Jon Kennedy – Sales

Our newest addition, Jon Kennedy, has developed, closed and launched many accounts in his career as a sales leader. He is a key member of the Gatepoint Research sales team. Prior to joining Gatepoint he held various positions in local technology start-ups.

He received a degree in Marketing with honors from Johnson & Wales University in Providence, RI. Mr. Kennedy also officiates ice-hockey games for the USPHL, EHL and NCAA.


Martha Reid

Martha Reid – Senior Account Manager

Since joining Gatepoint Research in 2009, Ms. Reid has focused on restructuring account services to deliver projects that exceed client expectations. As a result of her teamwork projects are consistently executed on time, on schedule and on spec, with proactive client communications. This has led to a high level of repeat business, especially with Fortune 500 clients. Ms. Reid holds a Bachelor of Arts degree in Biology from Earlham College. Ms. Reid is very active in her community and over the years has been the driving force behind the success of many town, school and civic groups’ sales prospecting efforts.

Peter Bartolik – Lead Writer

Pete has researched and written about technology and vertical market segments for many years. Over the past decade he has worked on a variety of market research, writing and social media assignments. Previously, he was news editor of the IT management publication, Computerworld, and editor in chief for LOTUS Magazine. Earlier in his career he was a reporter with a daily newspaper in Massachusetts.


Melissa Gough – Analyst

Melissa Gough works as an analyst for Gatepoint Research. Her analysis of survey findings form the basis for Gatepoint Research Pulse Reports. These graphically compelling reports deliver insight into industry trends as well as providing marketing collateral for clients, and a chance to nurture prospects in target accounts.

Ms. Gough brings experience in marketing, operations, and customer service roles in the solar, airfreight, and newspapers industries to Gatepoint Research. She holds a Bachelor of Arts in International Service from American University and a Master of Science in Environmental Change and Management from University of Oxford. She runs the parent website and weekly communications for the local middle school and is actively involved in local and national environmental organizations.